BDT Customer Journey

BDT Customer Journey

In the rapidly evolving financial services sector, customer experience has become a key differentiator for success. To meet the demands of tech-savvy customers and streamline lending processes, financial institutions are leveraging customer portals to provide a comprehensive 360-degree view of lending, services, and automated underwriting decisions.

Ezycon implementation of a customer portal in a lending finance institution has revolutionized the customer journey, enabling instant decisions, informed product choices, and seamless contract completion. The Client aimed to provide customers with a user-friendly portal that would offer real-time insights into their lending options, facilitate instant underwriting decisions, and allow customers to track their application progress until contract completion.

BDT Customer Journey

The Challenge

Manual underwriting in high-risk lending scenarios has historically been a time-consuming process fraught with challenges. Some of them are listed below:



  1. Process Opacity: Customers lacked visibility into their application status and had limited access to relevant information about available lending products.
  2. Customer Interaction with business: Manual communication methods made it cumbersome for customers to track the progress of their application and contracts, often leading to confusion.
  3. Suppressed business growth: Low performing applications, high investment in on-premises infrastructure not yielding expected result.
  4. Process delays: Reviewing and verifying extensive documentation, including customer financial records, bank statements, and credit history, consumed hours or even days.

Drive to accomplishment

To address the challenges, the Client engaged Ezycon and embarked on developing an integrated customer portal that would provide customers with a seamless lending experience.

Leveraging new world technologies, the following solutions were implemented:


  1. Instant Underwriting Decisions: Customers could input their financial information and lending requirements into the portal. The portal utilized automated underwriting algorithms to provide instant lending decisions, eliminating delays.
  2. Product Comparison: The portal displayed a range of lending products with detailed information about interest rates, repayment terms, and eligibility criteria. This empowered customers to make informed decisions aligned with their financial goals.
  3. Application Tracking: Customers could track their application's progress in real-time, from submission to underwriting to final approval. This transparency reduced customer anxiety and improved engagement.
  4. Document Management: The portal allowed customers to securely upload necessary documents, manage their documents, streamlining the application process and reducing the need for physical paperwork.
  5. E-Signature and Contract Completion: Once the lending application was approved, customers could review and sign contracts electronically through the portal, expediting the process and eliminating the need for in-person visits.

The Outcome

The implementation of customer portal yielded remarkable results:


  1. Improved Customer Experience: The customer portal provided a user-friendly and efficient platform, allowing customers to access lending options, receive instant decisions, and track their application progress seamlessly.
  2. Faster Decisions: Automated underwriting decisions reduced decision times from days to minutes, enhancing customer satisfaction and improving conversion rates.
  3. Improved Transparency: Customers had complete visibility into the application and contract process, leading to reduced anxiety and improved trust in the lending institution.
  4. Efficiency Gains: The portal streamlined document submission, contract signing, and communication, resulting in increased operational efficiency and reduced administrative overhead.

Contact us today and embark on a digital journey like never before. Let's redefine your online presence together.

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