Customer Experience

To address the challenges, the Client engaged Ezycon. Ezycon adopted a systematic approach to address the challenges:

1. Customer Experience Research: in-depth research to understand target audience, their preferences, pain points, and expectations. This involved qualitative interviews, surveys, and user behavior analysis to gain insights into customer behavior and sentiments.
2. Measurement and Analytics: measure the current performance of the Client's website, analyzed metrics such as bounce rates, time spent on pages, click-through rates, and conversion rates. This data provided a baseline for evaluating improvements.
3. Ideation and Brainstorming: facilitated brainstorming sessions involving cross-functional teams from both Ezycon and the Client. The teams generated creative ideas to enhance the website's user interface, navigation, product discovery, and checkout process.
4. Storyboarding and User Flow Design: created storyboards and user flow diagrams. These visual representations helped the Client envision the new website layout, highlighting the customer journey from landing on the website to making a purchase.
5. Mental Model Analysis: conducted a thorough analysis of the mental models of target customers. By understanding how users think and perceive the website's layout, the design team was able to align the design with users' expectations.
6. Prototyping and Iteration: developed interactive prototypes of the new website design. These prototypes were subjected to user testing and feedback loops. Iterative design refinements were made based on user insights, ensuring that the final design catered to the users' needs and preferences.