Business Transformation Case Study
Situation
- UK’s leading Car Finance Organization that offers Loan to Bad Credit Customers
- The current website directs customers to fast-track applications but runs slow on gaining customer base as most of the leads are captured via other sources due to heavier images, old tech-stack & unavailability or low visibility of web pages via search
- Lead drop-out due to more time spent on completing the journey and most of it being manually driven by Organization representatives
Solution
- Redesign front-end, middleware and back-end systems based on futuristic technology platform (Progressive Web Apps, Angular 10 & latest HTML version) with micro-frontend design.
- Generic Content Building System that would undergo approval & version control before every publish/production move
- Generic Customer Journey Matrix configurable at any given time as per heat-maps, lead reports etc. wherein the access to matrix & Content is dependent on Profile Configs (again generic)
Benefits
- Enabling business to customize content based on the stages at which Leads drop-out or spend more time on by managing the same at any time without need of hard-code or monolithic approach
- Customizable customer journey matrix making it feasible to re-route the Customer Journey at any point of time to increase Customer base
- Ease of integration between the Content Management System (that sits in Axle) & the website along with other third parties that help in capturing the lead data while minimizing manual efforts & errors
Diagram 1.1 - Detailing Information
Diagram 1.2 - Detailing Information
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